Multicolored wheel divided into 7 equal sections Recruitment, Training and Development, Benifits and Compensation, Communicating, Employee Relations, Recordkeeping, and Health safety and security with Legal compliance written on the outer edge and company strategy in the center, recruitment is emphasized

The Importance of Social Media in Recruiting


I have heard that I really need to focus on social media when I am recruiting for employees.  Is that really the case?  I don’t personally know anyone who has been recruited for a job through a social media site and find it hard to believe.


According to a presentation conducted by Rachelle Falls at the Ohio SHRM conference (Fall 2015), the recruiting statistics for Social Media continue to rise.  According to Ms. Falls, 80% of people are being recruited through LinkedIn, 50% on Facebook, and 45% Twitter. Instagram is up and coming quickly as well.  A 2014 Social Recruiting Survey ( agrees, stating in their report that 73% of recruiters have hired a candidate through a social media connection.

In order to capture those hard to get candidates, it is essential that you make social media a significant part of your recruitment process.  Without it, you could be missing the ‘perfect candidate’.

Recruitment is more than just placing an ad in the newspaper. It takes a targeted message using the right sources and lots of follow up. It can be expensive when not well thought-out, but when done correctly doesn’t have to break the budget. Strategic HR, inc. knows what it takes to attract, hire and retain the best employees.