One of my managers just asked me to fill an opening for him. Our previous recruitment efforts consisted of a newspaper ad in the local newspaper which didn’t meet with much success. What should I do differently this time?
As much as you might think the person you are trying to hire hasn’t changed over the years, the fact is that times HAVE changed when it comes to connecting with those people you are trying to reach. An ad in the local newspaper or a sign in the window used to be all it took to fill a vacant job. Now you have to be a little bit more creative to target the right audience and to get the word out there that you are hiring.
That may mean connecting with local social service organizations or outplacement services to reach your intended audience. You may find that holding mini-job fairs on-site or at a local job assistance center will get you the best applicant pool. Being creative in the places you target to share your message will help. Keep that sign in the window, but also consider putting a bulletin out at the local library or asking a business down the street to share your need with their customers.
Social media is the buzz word in recruiting and if you haven’t yet tried it now is a great time to start. Sure it sounds very complicated and somewhat superficial, but the fact of the matter is it’s often free and can be quite successful. If your company is already using Facebook or Twitter to connect with customers, then do so also for your recruiting. And if you have a website, make sure you have a career page where you can post your opening and provide information on how to apply.
Keep in mind that it’s best to use a variety of advertising methods to share your job opening. Not everyone will read the jobs page of the local paper, but might notice the ad if it is posted somewhere else.
Recruitment is more than just placing an ad in the newspaper. It’s take a targeted message using the right sources and lots of follow up. It can be expensive when not well thought-out, but when done correctly doesn’t have to break the budget. Strategic HR, inc. knows what it takes to attract, hire and retain the best employees. Whether you need a complete recruitment solution or just help with pieces of your process, we can assist you. Visit our Recruitment page to learn how we can provide you with top notch recruitment assistance.